For example - the other day I found out he supplies his Vintage cider for use in a recipe at one of Heston Blumenthal's restaurants - The Crown at Bray.
The Crown at Bray
Apparently Heston's 'development team' worked up a recipe using bottles of Vintage bought from Waitrose, then the head chef, Nick Galer, contacted Mike to buy in quantity. He now sends it over every so often by the pallet load, so evidently people eat a lot of mussles in cider at The Crown in Bray.
I did try to persuade Mike that we really need a trip over to eat said mussels - as research for this blog post you understand - but apparently this isn't necessary. Ah well.
So if you are in the area do call in and order Cornish Deep Sea Mussels, Cider and Granny Smith Apple (£14.50) - and let us know what you think.